The Journey of Conservative Symbol to Resistance Emblem: The Surprising Transformation of the Frog

The protest movement won't be broadcast, yet it might possess webbed feet and large eyes.

Furthermore, it may involve the horn of a unicorn or the plumage of a chicken.

Whilst rallies opposing the leadership persist in American cities, protesters are utilizing the spirit of a local block party. They've offered dance instruction, handed out treats, and ridden unicycles, while officers watch.

Combining humour and political action – an approach social scientists call "tactical frivolity" – isn't novel. However, it has emerged as a signature characteristic of American protest in this period, adopted by all sides of the political spectrum.

A specific icon has emerged as particularly salient – the frog. It began after a video of a confrontation between a man in a frog suit and immigration enforcement agents in the city of Portland, became an internet sensation. And it has since spread to rallies across the country.

"There's a lot at play with that humble blow-up amphibian," states an expert, who teaches at UC Davis and a Guggenheim Fellow who specialises in creative activism.

The Path From Pepe to Portland

It is difficult to talk about protests and frogs without mentioning Pepe, an illustrated figure co-opted by extremist movements during an election cycle.

When the character first took off on the internet, people used it to convey specific feelings. Subsequently, it was utilized to endorse a candidate, including a particular image retweeted by that figure himself, depicting Pepe with a signature suit and hair.

The frog was also portrayed in digital spaces in darker contexts, portrayed as a hate group member. Participants exchanged "rare Pepes" and established digital currency using its likeness. Its famous line, "that feels good", was deployed a shared phrase.

Yet the character did not originate as a political symbol.

The artist behind it, the illustrator, has stated about his distaste for its appropriation. His creation was meant as simply a "chill frog-dude" in his series.

The frog debuted in an online comic in 2005 – non-political and famous for a particular bathroom habit. A film, which follows Mr Furie's efforts to take back of his work, he stated his drawing came from his time with friends and roommates.

As he started out, Mr Furie experimented with sharing his art to new websites, where other users began to borrow, remix and reinvent the frog. As its popularity grew into darker parts of the internet, Mr Furie tried to disavow his creation, including ending its life in a comic strip.

However, its legacy continued.

"It proves the lack of control over icons," says the professor. "Their meaning can evolve and be reworked."

Until recently, the notoriety of this meme resulted in frogs were largely associated with the right. A transformation occurred recently, when a confrontation between an activist dressed in a blow-up amphibian suit and a federal agent in Portland, Oregon went viral.

The event came just days after an order to deploy military personnel to Portland, which was described as "a warzone". Demonstrators began to assemble in large numbers at a specific location, just outside of an immigration enforcement facility.

Tensions were high and a officer deployed a chemical agent at the individual, directing it into the opening of the costume.

The individual, the man in the costume, quipped, stating it tasted like "spicier tamales". Yet the footage became a sensation.

The frog suit was not too unusual for the city, renowned for its quirky culture and activist demonstrations that embrace the ridiculous – public yoga, retro fitness classes, and nude cycling groups. A local saying is "Embrace the Strange."

This symbol was also referenced in the ensuing legal battle between the administration and Portland, which argued the use of troops was unlawful.

While the court ruled in October that the administration was within its rights to send personnel, a dissenting judge wrote, noting in her opinion the protesters' "well-known penchant for donning inflatable costumes when expressing dissent."

"Observers may be tempted this decision, which accepts the description of Portland as a battlefield, as simply ridiculous," she wrote. "But today's decision goes beyond absurdity."

The action was halted by courts just a month later, and troops are said to have left the area.

But by then, the amphibian costume had become a potent protest icon for the left.

This symbol was spotted in many cities at anti-authoritarian protests last autumn. Amphibian costumes were present – along with other creatures – in major US cities. They were in small towns and big international cities abroad.

The frog costume was in high demand on online retailers, and rose in price.

Shaping the Optics

What connects the two amphibian symbols – is the dynamic between the silly, innocent image and serious intent. This is what "tactical frivolity."

The strategy relies on what Mr Bogad calls a "disarming display" – often silly, it acts as a "appealing and non-threatening" performance that highlights your ideas without obviously explaining them. This is the silly outfit used, or the symbol you share.

Mr Bogad is an analyst on this topic and an experienced participant. He authored a text called 'Tactical Performance', and led seminars internationally.

"You could go back to historical periods – when people are dominated, they use absurdity to express dissent indirectly and still have plausible deniability."

The idea of this approach is multi-faceted, Mr Bogad says.

When activists confront a powerful opposition, a silly costume {takes control of|seizes|influences

Jonathan Monroe
Jonathan Monroe

Elara is a certified life coach and writer passionate about helping others unlock their potential through mindful living and goal-setting strategies.